Friday, 17 July 2015

Greece: The Dilemmas !!!

To be or not to be part of Eurozone or to be independent of the Eurozone and mint its own currency.

Now the European Council has approved a €7bn bridging loan for Greece from an EU-wide emergency fund. The loan was approved in principle by Eurozone ministers.

This enables Greece to now be able to repay debts to two of its creditors, the ECB and International Monetary Fund (IMF).

The €7bn loan will pay off two other loans. Various loans over the years have brought Greece to its knees and here it has taken another loan and awaits further loans with austerity measures to fix its struggling economy. 

Question: Should Greece have used the Grexit option and exited the Eurozone and just simply defaulted on all loans and interest payments and undo the austerity measures to revive the economy and free itself from being held hostage by the European nations, ECB and entities such as the IMF?

Thursday, 16 July 2015

Why Marketing Consulting

Marketing consulting is understood to be an independent professional advisory service that assists organizations to achieve organizations objectives by figuring out and solving marketing related situations in businesses, and at the same time identifying and availing new opportunities and enhancing learning within the organization, and ensuring the implementation of marketing mix, marketing strategies, solutions and activities.

Marketing consultancy's are primarily concerned with the analysis, possible changes and implementation to strategy, communicating real or perceived value of a product, service or brand to the customers, for the purpose of promoting that product, service and brand. The main objective being to increase sales of units of products or service with a focus in lower costs and higher profits for the company. Marketing acts as a support system to the sales team by propagating the message and information to the target audience. The consultancy will identify options for the organisation and suggest recommendations for change, and will also undertake the task of helping with additional resources to implement solutions. Consultants operate across a wide variety of services such as strategy and marketing.

Typical work activities

The day-to-day activities of management consultants are often complex and varied. Projects can vary in length depending on the type of consultancy, firm and the demands of the client. They can involve an individual or a large team and may be based in one location or across various sites including overseas.
Typical tasks, particularly for new graduate recruits, involve:
  • carrying out research and data collection to understand the organisation;
  • conducting analysis;
  • interviewing client's employees, management team and other stakeholders;
  • running focus groups and facilitating workshops;
  • preparing business proposals/presentations.
New recruits tend to spend most of their time at the client's site.
In addition to the above, tasks for more experienced and senior consultants involve:
  • identifying issues and forming hypotheses and solutions;
  • presenting findings and recommendations to clients;
  • implementing recommendations/solutions and ensuring the client receives the necessary assistance to carry it all out;
  • managing projects and programmes;
  • leading and managing those within the team, including analysts;
  • liaising with the client to keep them informed of progress and to make relevant decisions.